How does your media product represent particular social groups?
My media product represents particular social groups by the language and style I have used, for example, the text I have used is informal and is particularly aimed at my target audience of 20 to 25 year olds, such as using explanation points and quotation marks which my readers can relate to and understand. I also used the images in my magazine to represent social groups, for example, on my front cover I used a male model to represent the social group of gender. I used a male model mainly to capture the eye of my female target audience, as they like male artists to appeal to them. Stereotypically they will be looking for a good looking model who makes them want to buy the magazine as they look good and think he is attractive. Also with my images, i dressed the models in trending clothes, this way they appeal to fashionable, chart listeners, who are always on the move and are looking for the next big thing. I tried interpreting different shot types and angles when it came to my images, also with the way i positioned my model. For example i used a low angle shot for my front cover, as i wanted my model to look quite sophisticated and important, but also i positioned my model to make him look casual by making him slouch against the lamppost. Within this image i tried to convey a message to my audience, showing that young people can indeed make it. This is why my model is standing in a street, as this is stereotypically where teenagers hang out with their friends not caring about the world and causing trouble, so therefore i put my model in the street with his guitar to show this is where he came from and to show he had made it.
What kind of media institution might distribute your media product and why?
A media institution that may distribute my magazine is Bauer media, as they are a big media company, which distribute hundreds of different magazines such as Q, Kerrang and FHM. They are well known throughout the world for their distribution quality, this is why i believe they will be a good choice. I am certain that they will be willing to distribute my magazine as i notice Bauer media have a gap in the media market. Although they distribute several music magazines, they don't have a music magazine focused at a female audience of 20 years and above, i found this quite different compared to other large media corporations, therefore i jumped at this gap in the market as it would bring a wider audience which Bauer media are missing.
Who would be the audience for your media product?
How did you attract/address your audience?
Target Audience
My target audience for my magazine was focused on 20 to 25
year olds and possibly higher. I came to this decision for many reasons; the
main reason would be the gap in the market for this age group especially for
females.
Therefore my music magazine was focused on the popular genre
pop, which I believed suited my target audience, I was aiming for the 20 to 25
mark, as these people will be mature adults and know extensively what music
information they would want in a magazine, for example what artists they’d like
to hear about. To find out more about my target audience I generated a
questionnaire which suited both males and females. Doing this allowed me to get
an insight into what the target audience wanted.
Blank Target Audience Survey
by Beth and Josh
- Questions:- Which of these names do you prefer
(tick)?
- In Tune
- Volume
- Echo
- Sound
- Up Beat
- Turn It Up
-Which colour scheme is most suited
to magazine aimed for females (tick)?
- Red, White and Blue
- Black, White and Blue
- Black, White and Red
- Purple, Green and White
- Green, Cream and Blue
- Yellow, White and Blue
- Yellow, Red and White
- Black, Red and Pink
-House Style (Which one is
preferred? (tick))
- ------------------------------------>
-Which genre do you prefer (tick)?
- pop
- rock
- dubstep
-Does it
offend you if an article uses swearing? Yes/No
This was the questionnaire I used to find out more about my
target audience.
Target Audience survey
Completed With Results
Question 1- Which of these names do
you prefer?
- In Tune- 7
- Volume- 1
- Echo- 3
- Sound- 1
- Up Beat- 1
- Turn it up- 5
Question 2- Which colour is most
suited to magazine aimed for females?
- Red, White and Blue- 4
- Black, White and Blue- 1
- Black, White and Red- 1
- Purple, Green and White- 1
- Green, Cream and Blue- 1
- Cream, Gold and White- 6
- Yellow, White and Blue- 0
- Yellow, Red and White-1
- Black, Red and Pink- 3
House Style
Title 1-
3
- Title 2- 5
- Title 3- 6
- Title 4- 4
Which genre do you prefer?
- Pop- 10
- Rock- 3
- Dubstep- 3
- Classical- 0
- Metal- 3
Does it offend you if an article
uses swearing?
- Yes- 6
- No- 12
From these results I was able to establish a magazine that
would appeal to my target audience, for example what style of music they liked.
Also the style of language they wanted within the magazine. As for my house
style I used the colour scheme and masthead that the audience preferred. All
this will appeal to my audience and will make them buy it. We attracted the
audience by using a specific colour scheme which the audience picked I the
questionnaire, we gave the audience what they wanted in a music magazine to make
sure they would buy this magazine and not a rival music magazine. Also we
attracted the audience by making it a female friendly magazine, as there was a
gap in the market for a female music magazine for our chosen age. Therefore we
aimed the magazine to appeal and attract them, by using certain images, text
styles also by using popular social networking sites such as Twitter and
Facebook.
What have you learnt about technologies from the process of constructing this product?
During the creation of my music magazine, i have used and learnt a great deal about technologies and without them my media product wouldn't be the quality it is now. During the process i used a Digital camera, apple iMacs, Internet explorer\Safari, Adobe photoshop and a blogging website. The digital camera i used help me take high quality photos for my magazine and as it was a digital camera, I was able to see the pictures immediately after i had taken them. Also with the large amount of space on the camera i was able to take vast amounts of photos, giving me the chance to add variety to the images, having them stored on a memory card meant i could switch them onto an Apple iMac to see them larger and to test them with my magazine. The Apple iMac itself helped me store the photos and all the documents related to my music magazine, such as the front cover, contents page and double page spread. Using the Apple iMac i was able to use Internet explorer which is called Safari, this helped me look at other media products and industries to give me a rush of ideas for my own product, for example i was able to look at the Bauer media website to see which magazines they distribute, also i was able to look at examples of Q magazine to see how they used a specific layout for there magazine, this helped me create my magazine. As for Adobe photoshop, this helped me edit any photos I wanted to use for my magazine pages, the tools i used such as the clone tool and the red eye tool, these helped make the photos suitable to be used on my magazine, for example on my front cover, I was able to edit the photo to make it brighter and to also make the trees in the background look bigger and to also cover up the lamppost on the photo as it took the focus off my model. Finally i used a blogging website to put all my information on, this helped me look back over the work i had done, making it easier to use pervious information I had gathered, such as the target audience survey, I could look back and see which colour scheme or name was preferred and then used this for my Front cover, Contents page and Double page spread. So overall technology helped me to make my magazine high quality, oterwise the end result wouldn't of been as good.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at my preliminary task, i feel i have learnt vast amounts about the media industry. I have learnt how large the industry is and that there are only small gaps in the market for certain magazines. The market is quite like a battleground, making it hard to find what the readers actually want, such as the colour scheme. I believe i have progressed in quality and also have learnt what it takes to make a music magazine.
What have you learnt about technologies from the process of constructing this product?
During the creation of my music magazine, i have used and learnt a great deal about technologies and without them my media product wouldn't be the quality it is now. During the process i used a Digital camera, apple iMacs, Internet explorer\Safari, Adobe photoshop and a blogging website. The digital camera i used help me take high quality photos for my magazine and as it was a digital camera, I was able to see the pictures immediately after i had taken them. Also with the large amount of space on the camera i was able to take vast amounts of photos, giving me the chance to add variety to the images, having them stored on a memory card meant i could switch them onto an Apple iMac to see them larger and to test them with my magazine. The Apple iMac itself helped me store the photos and all the documents related to my music magazine, such as the front cover, contents page and double page spread. Using the Apple iMac i was able to use Internet explorer which is called Safari, this helped me look at other media products and industries to give me a rush of ideas for my own product, for example i was able to look at the Bauer media website to see which magazines they distribute, also i was able to look at examples of Q magazine to see how they used a specific layout for there magazine, this helped me create my magazine. As for Adobe photoshop, this helped me edit any photos I wanted to use for my magazine pages, the tools i used such as the clone tool and the red eye tool, these helped make the photos suitable to be used on my magazine, for example on my front cover, I was able to edit the photo to make it brighter and to also make the trees in the background look bigger and to also cover up the lamppost on the photo as it took the focus off my model. Finally i used a blogging website to put all my information on, this helped me look back over the work i had done, making it easier to use pervious information I had gathered, such as the target audience survey, I could look back and see which colour scheme or name was preferred and then used this for my Front cover, Contents page and Double page spread. So overall technology helped me to make my magazine high quality, oterwise the end result wouldn't of been as good.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back at my preliminary task, i feel i have learnt vast amounts about the media industry. I have learnt how large the industry is and that there are only small gaps in the market for certain magazines. The market is quite like a battleground, making it hard to find what the readers actually want, such as the colour scheme. I believe i have progressed in quality and also have learnt what it takes to make a music magazine.
